This Privacy Policy (the "Policy") describes how The B.E.L.L. Foundation, Inc. ("BellXcel," "we," "us," or "our") collects, uses, discloses, and protects personal information through www.bellxcel.org, and www.arly.com (collectively, the "BellXcel Sites").

This Policy applies to our public websites and related activities, including browsing our pages, signing up for newsletters, requesting information, accessing public resources, responding to outreach, or making a donation. It does not apply to the Arly Platform at go.arly.com. If you are using the Arly Platform as a program administrator, staff member, parent, guardian, Adult Participant, or Authorized Adult Contact, please review the Arly Platform Privacy Policy.

This Policy explains:

• The personal information we collect and the sources from which we collect it.
• How we use personal information.
• How and why we disclose personal information to service providers and other third parties.
• How cookies, analytics, and advertising technologies may be used on the BellXcel Sites.
• The choices and privacy rights that may be available to you.
• Our security and data retention practices.
• How we address children's privacy, third-party links, international access, and changes to this Policy.
• How to contact us about privacy questions or requests.

 

1. Information We Collect

We collect personal information that you provide to us, information collected automatically when you interact with the BellXcel Sites, and, in some cases, information we receive from service providers, advertising or analytics partners, referral sources, or other third parties.

Information you provide to us
We may collect information you provide when you contact us, request information, respond to an advertisement or promotion, begin a program assessment, use a public resource library, subscribe to newsletters, register for an event, complete a survey, submit a form, or make a donation. Depending on the interaction, this may include your name, organization, title or role, mailing address, email address, telephone number, donation or transaction information, survey responses, and other information you choose to provide.

Website and device information
When you access or interact with the BellXcel Sites, we may automatically collect technical and usage information such as your IP address, browser type and version, operating system, device information, referring and exit pages, pages viewed, links clicked, files downloaded, approximate location derived from IP address, timestamps, session duration, and other information about how you interact with the Sites.

Cookies and similar technologies
We may use cookies, pixels, web beacons, local storage, and similar technologies to operate the BellXcel Sites, remember preferences, understand site usage, measure communications and campaigns, maintain security, and, where enabled, support analytics and advertising or marketing measurement. You can manage certain cookies through your browser settings and through any cookie or privacy choices tool made available on the BellXcel Sites. Blocking some technologies may affect site functionality.

Analytics and advertising technologies
We may use third-party analytics and advertising technologies to understand use of the BellXcel Sites, measure the effectiveness of outreach, and, where enabled, support interest-based or targeted advertising. These technologies may collect identifiers, device and browser information, site activity, referral information, and similar data. The specific technologies used may change over time. Where required by applicable law, we provide methods to opt out of sale, sharing, or targeted advertising and honor recognized opt-out preference signals as required by law.

Donations and payments
If you make a donation through a BellXcel Site, your donation is processed through GoFundMe Pro. Payment information is collected and processed by GoFundMe Pay, powered by Stripe, and may also be processed by the payment method you select, such as PayPal, Apple Pay, or Google Pay. BellXcel does not need to receive or store your full payment-card information to process the donation. We may receive and retain information about the donation, such as your name, contact information, donation amount, transaction status, and information necessary for donor administration, acknowledgments, and recordkeeping. BellXcel may publicly recognize donors by name unless the donor requests anonymity. Donors may request that their gift not be publicly recognized by selecting the applicable option on the donation page or by contacting us at privacy@bellxcel.org

Aggregated and de-identified information
We may create aggregated or de-identified information from information collected through the BellXcel Sites and use or disclose that information for analytics, research, reporting, program development, fundraising analysis, or other lawful purposes. We take reasonable measures designed to prevent such information from being associated with an identifiable individual and do not attempt to re-identify it except as permitted by law for testing or validation of our de-identification processes.

2. Information Collected by Third Parties

Service providers
We use third-party service providers to perform functions on our behalf, such as website hosting, form processing, email delivery, donation processing, analytics, constituent relationship management, event support, security, and other operational services. We provide these providers only the information reasonably necessary for them to perform their services for us, subject to appropriate contractual or other protections where applicable.

Plugins and third-party features
The BellXcel Sites may include social-media plugins, embedded content, videos, forms, or other features provided by third parties. Those third parties may collect information directly from your browser or device under their own privacy policies and terms. We encourage you to review the privacy practices of any third-party feature you choose to use.

Analytics and advertising partners
Certain analytics or advertising partners may collect information through cookies, pixels, or similar technologies on the BellXcel Sites. Depending on the partner and the applicable law, the partner may process information on our behalf, for its own permitted purposes, or both. Where applicable, your choices regarding these activities are described in Section 5 below.

3. How We Use Personal Information

We use personal information for purposes that include:

• operating, maintaining, securing, and improving the BellXcel Sites and related services;
• responding to inquiries, requests, registrations, and other communications;
• providing requested resources, newsletters, event information, confirmations, and other content;
• processing donations and maintaining donor and constituent records;
• conducting outreach, fundraising, marketing, and engagement activities;
• personalizing and improving website experiences and measuring site, campaign, and communication performance;
• conducting analytics, research, program development, and internal business planning;
• detecting and preventing fraud, misuse, security incidents, or other harmful activity;
• complying with applicable law, legal process, and regulatory requirements; and
• establishing, exercising, or defending legal rights.

We may combine information collected through the BellXcel Sites with information we receive in other contexts, such as prior interactions with BellXcel, event participation, constituent or donor records, or information from service providers or referral sources, and we will handle the combined information in accordance with this Policy and applicable law.

BellXcel may publicly recognize donors by name unless a donor requests anonymity. Where available, donors may indicate an anonymity preference during the donation process or by contacting us at privacy@bellxcel.org.

4. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

• Service providers. We disclose information to vendors and service providers that perform services for us, such as hosting, email delivery, analytics, donation processing, constituent management, security, and professional services.
• Analytics and advertising partners. Where enabled, we may disclose or make available certain website, device, and activity information to analytics or advertising partners through cookies, pixels, or similar technologies.
• Legal and safety purposes. We may disclose information when we reasonably believe disclosure is required by law, legal process, or government request, or is appropriate to protect the rights, safety, or property of BellXcel, our users, our personnel, or others; investigate fraud or security issues; or enforce our agreements.
• Business transactions. We may disclose or transfer information in connection with an actual or proposed merger, reorganization, financing, sale of assets, acquisition, dissolution, or similar transaction involving BellXcel, subject to appropriate protections.
• With your direction or consent. We may disclose information where you ask us to or otherwise consent to the disclosure.

BellXcel does not sell personal information for monetary consideration. Depending on the technologies used on the BellXcel Sites and the law that applies to you, certain disclosures to advertising partners may be considered a "sale," "sharing," or use for targeted advertising under applicable privacy laws. Where required, we provide the right to opt out of those activities as described below.

5. Your Choices and Privacy Rights

Email and outreach choices
You may unsubscribe from marketing or fundraising emails by using the unsubscribe link included in the message or by contacting privacy@bellxcel.org. We will process opt-out requests promptly and within the time required by applicable law. You may continue to receive non-marketing communications where appropriate, such as donation receipts or responses to requests you initiate.

Cookies and advertising choices
You may be able to manage cookies or similar technologies through your browser settings and any privacy choices tool made available on the BellXcel Sites. Where applicable law requires an opt-out from sale, sharing, or targeted advertising, we will provide an appropriate method to exercise that choice. We also honor recognized opt-out preference signals, such as browser-based signals, where required by applicable law.

Depending on where you live and the law that applies, you may have rights regarding your personal information, which may include the right to:

• confirm whether we process personal information about you and access that information;
• correct inaccurate personal information;
• delete personal information, subject to applicable exceptions;
• obtain a portable copy of certain personal information;
• opt out of the sale or sharing of personal information or the use of personal information for targeted advertising;
• limit certain uses or disclosures of sensitive personal information, where applicable;
• opt out of certain profiling or automated decision-making activities, where applicable;
• withdraw consent where our processing is based on consent; and
• appeal certain decisions we make regarding a privacy rights request, where applicable.

To exercise a privacy right, contact us at privacy@bellxcel.org. We may need to verify your identity before processing a request and may request information reasonably necessary to do so. If applicable law permits an authorized agent to submit a request on your behalf, we may ask for evidence of the agent's authority and may also take steps to verify your identity.

If applicable law provides a right to appeal our decision on a privacy request, you may submit an appeal to privacy@bellxcel.org with the subject line "Appeal of Privacy Rights Request." We will not discriminate against you for exercising privacy rights provided by applicable law.

6. Security

We maintain administrative, technical, and organizational safeguards designed to protect personal information collected through the BellXcel Sites against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. The nature of those safeguards varies based on the sensitivity of the information and the systems involved.

No website, transmission method, or storage system can be guaranteed to be completely secure. If you believe information you provided through a BellXcel Site has been compromised, please contact us at privacy@bellxcel.org.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide requested services, maintain constituent or donor records, comply with legal and accounting obligations, resolve disputes, protect security, and enforce our agreements. Retention periods may vary depending on the type of information and the reason we collected it.

When we delete personal information, we use reasonable technical and organizational measures designed to prevent unauthorized recovery or reconstruction. Information may remain for a limited period in backups, archives, or records we are required or permitted by law to retain.

8. Children's Privacy

The BellXcel Sites are directed to adults and are not intended for children under 13. BellXcel does not knowingly collect personal information directly from children under 13 through the BellXcel Sites. If we learn that we have collected personal information directly from a child under 13 through a BellXcel Site without appropriate authorization, we will take reasonable steps to delete it.

Information about children participating in programs operated through the Arly Platform is governed by the Arly Platform Privacy Policy, not this Policy.

9. Third-Party Links

The BellXcel Sites may contain links to websites, services, or resources operated by third parties. BellXcel does not control those third parties or their privacy practices. If you follow a third-party link, the third party's privacy policy and terms will apply. We encourage you to review those policies before providing personal information.

10. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will post the revised Policy and update the "Last Updated" date above. If a change materially affects how we handle personal information, we may provide additional notice as appropriate, such as by email or a notice on the BellXcel Sites.

11. International Users

BellXcel is based in the United States, and the BellXcel Sites are primarily directed to users in the United States. If you access the BellXcel Sites from another jurisdiction, personal information may be transferred to and processed in the United States and other locations where our service providers operate. Privacy and data protection laws in those locations may differ from the laws in your jurisdiction. Where applicable law requires a specific safeguard or transfer mechanism, BellXcel will address that requirement as appropriate.

12. Contact Information

If you have questions about this Policy, our privacy practices, or a privacy rights request, you may contact us using our webform or by email at privacy@bellxcel.org.